The holidays have always given both B2B and B2C marketers an opportunity to get creative with their traditional messages of holiday cheer and best wishes for the New Year. Here are three particularly well-done examples that had me nerding out over their relatability and humor. Because if you can’t be personable and creative and uniquely YOU at the holidays, well, when can you?
Slingshot’s Interactive Holiday Card
From Owen Hannay, CEO of the Texas-based advertising agency: “At Slingshot, it’s always been tradition that the Creative Department design the annual Slingshot Holiday Card. In the spirit of giving, I decided to open things up this year and let the Media Department shine. Truth be told, the Creatives were swamped and I couldn’t take another second of the Account Team whining about how swamped the Creatives were. That left Accounting, the Media Department or me. Fortunately, Media stepped up– although I’m convinced it was to get back at Creative for always running long and eating up their presentation time.”
All I can say is: 1) Jazzy music, 2) Kids, and 3) “Why don’t you gargle with some of that and then you can say it more clearly?” A brilliant way to pimp the agency’s brands this Christmas.
Traction’s “Crap-O-Matic” Gift Generator
While the claims of aiding those who “don’t care enough to send the very best” are commendable, I’d take it a step further and market this baby as the most craptacular White Elephant present list ever (for when the Walgreen’s “As Seen on TV” aisle is picked over). By the way, make sure you have the sound on when generating your “gift!”
What creative holiday cards resonated with you this year?
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